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Mrs. Martha McMichael Baker
Chief Communications Officer

With more than 25 years of experience with corporate and academic clients, Martha McMichael Baker specializes in business strategy and analysis. Her particular focus is organizing and translating ideas into communications — both words and images — that help different stakeholders understand the value of products, brands and companies. This often involves competitive analysis, as well as brand strategy and identity development. For the last 10 years Martha has worked closely with numerous global divisions within a Fortune 100 company through her relationship with TGG Brand Marketing + Design, and also helped develop Timex’s first-ever brand strategy and identity standards. Her communication and project management activities have supported entities engaged in higher education, research and technology, consumer products and B-to-B manufacturing. She holds an MBA from Ohio University. Martha serves as chief communications officer for ONYX.

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